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Conatvs, from Lajares, pioneer in the Canary Islands PDO in Fuerteventura, receives a prize for combining wine, landscape, sustainability and tourism
Bodegas Conatvs has turned wine into one of the ways to discover Fuerteventura. From Lajares, in the municipality of La Oliva, In recent years, the winery has developed a model that combines viticulture, landscape and visitor experiences, a proposal that has now earned him the Canary Islands Tourism Award 2026 to Tourism Excellence.
The recognition will be delivered next 24 September at the Training and Congress Palace of Puerto del Rosario. The jury has especially valued the project's ability to expand the island's tourism offering through an activity linked to the territory., sustainability and wine culture.
Conatvs also has a unique place within the still young contemporary wine history of Fuerteventura.: was the first winery on the island registered in the Canary Islands Protected Designation of Origin.
The landscape is also part of the visit
Its wine tourism proposal is based precisely on that particularity.. Whoever comes to their facilities does not only find a place where they can learn how a wine is made., but rather an approach to the Majorero agricultural landscape and an activity that has had to adapt to especially demanding climatic conditions..
The winery thus presents the experience around three elements that are difficult to separate.: the wine, the territory in which it is born and the people who maintain the agricultural activity.
This approach is what has led the jury of the Canary Islands Tourism Awards to distinguish the project within the category of Tourism Excellence, understanding wine tourism as a way to enrich Fuerteventura's offer beyond its traditional tourist products.
The bet takes on special interest on an island where viticulture is much smaller than in other Canarian territories., but precisely for this reason it provides a differentiated experience strongly linked to the place.
Wine tourism gains space in the Canary Islands
The recognition also comes at a time when wine tourism is acquiring greater consideration within the tourist offer of the Archipelago..
This activity has recently been recognized as regulated tourist activity in the Canary Islands, which allows companies and professionals dedicated to this type of experiences to register in the General Tourist Registry and operate within a specific framework.
The Minister of Tourism and Employment of the Government of the Canary Islands, Jessica de Leon, visited the Conatvs facilities this Monday to learn about the project and highlighted the possibilities of wine tourism to diversify tourism activity and generate economic opportunities in rural areas.
De León also stressed the ability of this type of initiatives to relate the visitor to the landscape and agricultural traditions., in addition to contributing to part of the economic activity linked to tourism reaching the rural environment.
In the case of Bodegas Conatvs, that theory finds a concrete example: use wine not only as a final product, but as a gateway to a territory that has a lot to tell before the bottle reaches the table.
