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Taste Lanzarote flag in Madrid Fusion 2026 a very active sector, involved more than ever in coordinated promotional actions
He Lanzarote Town Council presented this Monday to the sector and the media the island's participation in the next edition of Madrid Fusion 2026, in a massive event held in the Plenary Hall of the insular Corporation that once again highlighted the strength and dynamism of this entire value chain.
Dozens of producer representatives, primary sector associations, bodegas, you would like, chefs, hoteliers, federations and other key agents - many of them young professionals- covered a presentation that showed how Lanzarote currently has an active sector, organized and willing to continue collaborating in a coordinated manner in the promotional actions promoted by the Cabildo through the seal Taste Lanzarote.
Taste Lanzarote, in strategic coordination with Taste Spain, will once again place the island at the epicenter of national haute cuisine in Madrid Fusion Foods from Spain, the most influential gastronomic congress in the country, which will celebrate its 24th edition of the 26 al 28 January at IFEMA Madrid under the motto “The customer takes control”.
The president of the institution, Oswaldo Betancort, expressly thanked the involvement of the sector and the joint work that has been carried out during the current mandate: “Today it is shown that we have a committed sector, who understands that gastronomy is a strategic lever for the development of the island”, pointed out.
Betancort placed Lanzarote y The Gracious as references of a responsible tourism offer, where the necessary containment of mass tourism is accompanied by an unparalleled increase in Canary Islands of tourist spending at destination. “We want tourism that directly benefits citizens, that generates opportunities, employment and quality of life. and gastronomy, linked to our territory, to our products and our identity, It is key in that equation”, stated the president.
For your part, the Minister of Economic Promotion, Nori Machín, has valued the intense work carried out side by side with the sector to attend Madrid Fusion with an unprecedented expedition. “Lanzarote will travel to Madrid with more than 12 producers, 11 you would like (for the first time), 7 bodegas, more than 15 chefs and numerous professionals that faithfully represent the entire value chain”, Machín detailed, who described the broad response of the sector to the event held this Monday as “a clear endorsement of the joint work that we have been developing”.
It is 2026 The Saborea Lanzarote Festival returns with force
One of the most relevant announcements of the day was the confirmation made by President Oswaldo Betancort that the Lanzarote Cabildo will present for the first time at FITUR -this Wednesday- he Saborea Lanzarote Enogastronomic Festival, that meets 15 years and coming back strong. The presentation of this Festival in Madrid is a milestone that reinforces the external projection of the destination and its determined commitment to gastronomy as a differential element.
Madrid Fusion 2026 next week it faces the most international edition in its history, becoming a great showcase for national gastronomic tourism, with the participation of 17 reference destinations at the Saborea España stand, which include Lanzarote, The Gracious, Fuerteventura, La Palma and Tenerife.
