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Makro's Tenerife Distribution Center, located in La Laguna, has the capacity to serve 900 daily orders from the island's hoteliers
Macro, leading company in multichannel wholesale distribution to hospitality, has announced the opening of its Tenerife Distribution Center, the first in Canary Islands and the second of its kind in Spain. With this new infrastructure, the company seeks to reinforce the coverage of its Hospitality Distribution Service on the island of Tenerife, reaching more customers, in less time.
The opening of the Distribution Center Tenerife, in which Macro has invested more than 7 million euros, marks a milestone in the company's strategy to offer a superior distribution service to hospitality professionals and underlines the firm commitment of Macro with the growth and efficiency of the hospitality sector on the islands.
“At the moment, he 20 % of our Tenerife clients use our Hospitality Distribution Service, receiving your orders in less than 24 hours. With the launch of this center, we want this channel to grow 18 % on the island a year from now“, has pointed out Jose Manuel Ramos, regional director of Makro Canary Islands.
Con 3.000 square meters of surface and six loading docks, The center has a distribution capacity of up to 900 daily orders, leaning, among others, in last-mile electric trucks to minimize environmental impact and ensure deliveries at the doorstep of hospitality businesses. Its multi-temperature space allows you to store more than 1.800 dry feed assortment pallets, refrigerated, frozen and ultra fresh (fruits, vegetables and meat) and some 1.500 references that concentrate the 80 % of the units most in demand by Makro customers.
Besides, with the aim of reducing energy consumption, the Distribution Center Tenerife It has state-of-the-art refrigeration facilities free of fluorinated gases., that optimize their performance.
The inauguration of this center was attended by David Mille Pomposo, general director of Commerce and Consumption of the Government of the Canary Islands; Manuel Fernandez Vega, Island Industry Councilor, Trade, Primary Sector and Animal Welfare of the Cabildo of Tenerife and Luis Yeray Gutiérrez, mayor of La Laguna, among other representatives of the sector. All of them have been able to see first-hand the facilities and the positive impact it will generate on the local economy and the hospitality sector in the region..
Bertrand Mothe, CEO of Makro, states: “This project is not only an investment in logistics and technology, It is a resounding commitment to the future of hospitality, in the Canary Islands and throughout Spain, and a fundamental lever for Makro's growth strategy. We look at 2030 with the ambition of achieving the 3.000 million euros in turnover and make our Hospitality Distribution Service represent the 45 % of our sales“.
Logistics transformation at the national level to increase efficiency
This new infrastructure is part of the transformation plan for the logistics network of Macro at the national level, which aims to promote the growth of its Hospitality Distribution Service and maximize its efficiency.
“We have reviewed the geographic areas with the greatest growth potential and our logistical capacity to determine where to direct our investments in the coming years”, Eduardo López-Puertas has pointed out, Director of Comprehensive Supply Chain Macro. “This will translate in new logistics openings, but also in maximizing existing assets. We want to make sure that each hotelier receives what they need, when you need it, with total reliability“.
Currently, the company has various logistical formats that support its Hospitality Distribution Service.: two national platforms in Quer (Guadalajara) and Getafe (Madrid) from which it supplies stores and regional platforms; and two regional multi-temperature platforms in El Prat de Llobregat (Barcelona) and Galdacano (Vizcaya), who distribute their products directly to the customer. Soon, Makro will continue to expand this network with a third regional platform in Andalusia.
Besides, The company has two distribution centers in Leganés (Madrid) and La Laguna (Tenerife) and is working to convert its stores into multichannel centers that can respond to orders from the Hospitality Distribution Service where there is no distribution center.. At the moment, Telde's store (Gran Canaria) It already operates under this format and those from A Coruña will soon join, Alcalá de Guadaíra (Sevilla), Bormio (Sevilla), Murcia, Elche (Alicante) and Albuixech (Valencia).
Finally, in two areas where there are no centers, but it does make deliveries to the hospitality industry, Makro has reinforced its last mile distribution with two transit points in Vigo and Almería.
A solid commitment to the growth of the entire Canarian hospitality sector
Makro's commitment to the growth of the hospitality sector in the Canary Islands also extends to local suppliers. In the last fiscal year, The company made purchases worth 41 million euros to almost a hundred local suppliers, thus promoting its development and contributing to boosting the economy of the islands. “We want to be the best platform for them, facilitate their arrival in the hospitality industry in the most efficient way possible and offer them avenues for growth in the wholesale channel“, he added Ramos.
In Canary Islands, Makro has more than 61.000 customers – 17.000 of them hoteliers – y 300 employees spread across its three Telde centers, Adeje and La Laguna, as well as in the new Tenerife Distribution Center. The company operates under a multichannel business model 100 % wholesaler that aims to promote the growth of the sector and contribute to the economic sustainability of its clients.