Platocanario.es Juan Jesús Méndez, new president of the DOP Canary Islands-Canary Wine

Juan Jesús Méndez new president of the Canary Islands DOP–Canary Wine

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On Monday 11 December was renewed the Board of Directors of the Management Organ of the Canary Islands - Canary Wine

Last Monday, day 11 from December, The Board of Directors of the Management Body of the Denomination of Protected Origin Canary Islands - Canary Wine, being chosen John Jesus Mendez Siverio (Bodegas Viñátigo C.B., Tenerife) as new president.

In turn, The totality of the new directive that has been made up of Agustín García Farráis (Bodegas Tajinaste S.L.L., Tenerife), Sofia Monshouwer Peraza (Bodega Piedra Fluida S.L., Tenerife), Juan Rubén Ferrera Rodríguez (Bodegas Ferrera S.L., Tenerife), Francisco Borja de Mesa Manrique (AFECAN S.A. El Lomo Wineries, Tenerife), José Felipe González - Monk (Winery Monk S.L., Tenerife), Natán Afonso Pacheco (Bodegas Mataznos 33, Tenerife), José Carlos Pérez Castro (Viña La Guancha S.L. Bodegas Viña Zanata, Tenerife), FRANCISCO JAVIER DELGADO GARCÍA (C.B. BALJA BODEGA VIÑA ENGRACIA, Tenerife), Juan Alejandro Escudero del Castillo (Sanctuary 2005 S.L.U. Bodega Finca Escudero, Gran Canaria), Pedro Antonio Martín Hernández (Bodegas Conatvs, Fuerteventura) y Tania González Vera (Arcano Natura s.l. Marqués de Tamargada winery, La Gomera).

It is worth mentioning the professionalism and representativeness of all the members of the renewed Board of Directors, which collects within each and every one of the different sensibilities of the subsector in the archipelago.

The president, Juan Jesus Mendez, It is chemical, winemaker and director of Viñátigo Wineries, And he has left an indelible mark on the wine industry of the Canary Islands. Founder of the Denomination of Origin and Doute Isora and the Dop Canary Islands - Canary Wine, His strategic vision and tireless dedication have marked a milestone in the evolution of the Canarian wine trade. It is also the main driver of the implementation of oenology studies in our islands, of those who have been a teacher for many years.

Among the objectives set for the mandate that begins, The new board of directors aspires to the digitalization of the sector, With the implementation of the digital notebook for all winemakers; The impulse of sustainability, through ecological transformation by development of AI algorithms that serve as support for winemakers in decision making of ecological preventive treatments and in the optimization of irrigation through the field notebook; support for wineries in compliance with labeling requirements with the development and implementation of nutritional labeling app and ingredients; Internationalization support, through the management of the third countries program, promoting the realization of direct and inverse missions to multiple countries and finally, The clear and determined commitment to viticulture training, elaboration, Sumillería The wine tourism, taking advantage of the different funds from the Rural Development Plan, PDR.

Canary Islands Protected Designation of Origin – Canary Wine

Created in 2011 By the Association of Viticultors and Wineries of the Canary Islands (AVIBO), The Denomination of Protected Origin Canary Islands is an integrative initiative with the mission of consolidating the regional market in order to face the international marketing of Canarian wines.

With the numerous activities they carry out throughout the year, They aspire to value all those aspects that make the islands the home of unique wines.

Besides, Its third countries program allows to open new destinations for the Canarian wine throughout the world and its new Canary Wine Route program will allow the wineries to exploit the great wine tourist wealth of our islands.

Finally and with the clear objective of covering the vacuum of scientific editorial content in the sector, the publication of the books “Meet Canary Wine” highlights (2021) and "the wine that perfumes the blood" (2022) and the organization of the Canary Wine History days together with the University of La Laguna.

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