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With 1.5 million grapes harvested and the marketing of more than one million bottles, the Canary Islands–Canary Wine DO is consolidated in the archipelago.
Once the harvest is finished, with one and a half million kilograms of grapes harvested and with the marketing of more than one million bottles to date, the Denomination of Origin Canary Islands – Canary Wine consolidates itself as the most important DOP in our archipelago.
Since its creation in the year 2011 until now, The number of affiliated wineries has been increasing, with a total of 49 bodegas, It also increases the number of winegrowers 819 and the registered hectares increase to 621 ha, currently being the only DOP that grows.
In its commitment to the wine sector on the islands and in favor of its associates, the DOP Canary Islands – Canary Wine offers different services and carries out numerous activities throughout the year in its work of turning the islands into the home of unique wines..
It should be noted, the marketing support strategies developed since its inception by the DOP Canary Islands – Canary Wine through initiatives such as the collective management of the Third Countries Program, promoting the execution of direct and reverse missions in multiple countries and Export Risk Coverage, which is allowing sales to increase in consolidated markets and open new destinations for Canarian wine around the world..
In addition, National reverse missions carried out with distributors from the peninsula, that not only allow them to learn up close about the products and processes of the Canarian wineries, but also encourage the creation of new business connections.
Among the objectives set by this Designation of Origin is the digitalization of the sector, With the implementation of the digital notebook for all winemakers; The impulse of sustainability, through ecological transformation with the development of AI algorithms that support winegrowers in making decisions about ecological preventive treatments and in optimizing irrigation through the field notebook itself with the launch of the ECOVITIS research and development project; the CANARYWINE.app web application, an online solution that adapts to the European Wine Labeling Regulations and is provided free of charge to all winemakers affiliated with the Canary Islands PDO – Canary Wine.
On the other hand, has opted for the development of Wine Tourism with the launch of the online sales channel CanaryWineRoute.com, a portal that was created with the aim of becoming a reference for the marketing of wine tourism products in the Islands.
Training is also part of the commitment and identity of this DOP, carrying out different training activities in viticulture, production or wine tourism within the Canary Islands Wine Campus. The training courses of “Canary Wine Expert” y “Conoce Canary Wine” which are taught on the islands of Tenerife and Gran Canaria, as well as in different places on the peninsula, such as in the last two years in Seville., Madrid, Barcelona, Vitoria, Girona, Tarragona, San Sebastian, etc. Also, the wine tourism courses that are carried out within the training activities of the CanaryWineRoute Online Wine Tourism School with the collaboration of CajaSiete.
Likewise, and in the desire of the Canary Islands DOP to value all those aspects that make the Islands the home of unique wines at an international level., It is worth highlighting the book publications “About Canary Wine” y “The wine that perfumes the blood”.
Currently, the DOP is carrying out a study project on Intangible Cultural Heritage and Wine Cultural Landscapes that aims to safeguard the wine cultural heritage of the Canary Islands and that recognizes the work and dedication of the people who have contributed to its development and conservation..
All these activities carried out by the Canary Islands Protected Designation of Origin – Canary Wine aim to emphasize the unique characteristics of Canary Islands wines., as well as making known the cultural aspects, social, economic and landscape benefits of the heroic viticulture practiced in our Archipelago while highlighting the work that our winegrowers do to safeguard all these values.
