The Department of Agriculture, Cattle raising, Fisheries and Food Sovereignty of the Government of the Canary Islands celebrated on Thursday, 4 from December, at the Mutua Tenerfeña Space in La Laguna, the annual program balance sheet Grow up together and the delivery of the II Awards Volcanic Xperience, initiatives developed through the public company GMR (Management of the Rural Environment of the Canary Islands), in order to recognize people, entities and groups that promote the promotion of local products and strengthen the Canarian primary sector.

Grow Together, the strategy of the regional Executive that links the primary sector with gastronomy, tourism, industry and education, have you experienced this 2025 a growth of 171% in his actions, reaching 415 interventions on all the islands and consolidating the presence of the Canarian product in national and international markets thanks to the 359 Managed exports to clients outside the Archipelago.

During the act, the Minister of Agriculture, Cattle raising, Fisheries and Food Sovereignty, Narvay Quintero, highlighted that the results obtained in 2025 within the framework of this initiative “they demonstrate that we are generating real opportunities for our producers and taking the quality of our products far beyond the islands”, emphasizing that this strategy is reinforcing the role of the primary sector in the local economy and offering new generations a sustainable professional horizon with a future.

For your part, the CEO of GMR Canarias, Juan Antonio Alonso, recalled that the awards Volcanic Xperience “They are a declaration of intent”. “This is a public recognition to those who have seen the primary sector as a source of wealth., “a way of life and hope for a sustainable future”. In this line, He stressed that “these distinctions highlight the potential of a sector that, with the support of other economic sectors and environmental commitment, becomes an essential engine to promote a more prosperous Canary Islands with greater projection”,

Awards 2025

Los Awards Volcanic Xperience, the brand that identifies and gives visibility to the strategy Grow up together, allowed us to recognize those who work every day to preserve the authenticity of the local product and project the gastronomic wealth of the Archipelago.

In this edition they were distinguished Binter, for its commitment to promoting the Canarian product; the farmer Sergio Rodriguez, "its", for his entrepreneurial spirit and his defense of the agricultural sector; las Gran Canaria cheese makers, with mention of Naroy Cheese Factory, for its artisanal excellence in a unique environment; the restaurant Moral, for his work in disseminating kilometer zero productions; and the CD Tenerife Femenino, whose players are ambassadors of the local product inside and outside the Canary Islands in each match through an agreement with GMR Canarias.

Rural Dynamization, the boost to rural municipalities

New to this year's ceremony, the results of the initiative were presented to the attending public Rural Dynamization, a program promoted by GMR Canarias within the framework of Grow up together, with the objective of strengthening the economic and social development of the 46 rural municipalities of the Archipelago with less than 10.000 inhabitants.

This new line of work launched in 2025 closes in its first year of life with a total of a hundred actions and 123 executed projects, focusing its efforts on promoting local products, specialized training and collective revitalization, thus contributing to boosting the local economy, establish population and promote generational change, as well as to revitalize the territory and reinforce the rural identity of the Canary Islands.

In this sense, the first was delivered Award for the Best Rural Dynamization Proposal 2025, that fell on the project 'Wines with a Star', of the municipality of The Border, In iron, recognized for converting the unique volcanic landscape of El Hierro into cultural value, economic and tourist through a combination of wine tradition and innovation.

With the balance of the programs Grow up together y Rural Dynamization and the awards ceremony Volcanic Xperience, The Government of the Canary Islands reaffirms its commitment to strengthening the primary sector and enhancing local production, consolidating a strategy that promotes new opportunities for the territory and contributes to preserving the identity and the quality and gastronomic wealth of the Archipelago.