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The annual edition of the Signature Chocolates produced by El Aderno will go down in the history of the bakery as an authentic revolution thanks to Martín and Sicilia
The number edition 14 of the Signature Chocolates that every year it produces The Aderno, in Buenavista, It will go down in the history of the workshop as an authentic revolution thanks to the artists invited this year., Martin and Sicily. Both, following the tradition of being the subject of the work, appear on the chocolates holding the ingredients of the filling that, also, This is the first time they have been used.: hazelnut and anise, menta, orange and pepper and barraquito. And continuing with the innovations, It also changes the traditional shape of the chocolate bean.
The image of the box of chocolates, what Martin and Sicily have titled “Without an appointment”, shows the two authors peacefully inside a house while a disturbing figure knocks on the door, following a cinematographic aesthetic reminiscent of Alfred Hitchcock.
Both Martín as Sicily They assured that the work in the workshop, next to Alejandra Hernandez, head of chocolate The Aderno, It was “laborious”, both to decide the exterior image and the filling of the chocolates until they discovered, according to José Arturo Martín, “the wonderful world of chocotransfer”.
For Javier Sicilia, The design of the box was also an added challenge since they had never worked on a widescreen format.. And they found the solution in the aesthetics of Hitchcock's films.: “two people are in his house, peacefully consuming culture - one plays the violin and the other reads a book- when an unexpected visitor appears. “This is how we generate beauty and tension in an image”.
The journalist Jose Luis Conde introduced the event and encouraged the two artists to explain their joint creative process during which, they said, “There is no anger because it is a game, We do not respect each other's brushstrokes if they are not well done., but the discussion is resolved in the image”.
Alejandra Hernandez, head of chocolate The Aderno, He highlighted that on this occasion the chocolates have been worked in a completely new way and highlighted the chosen flavors as new., that “we have never done them”.
The box of Signature Chocolates designed by Martin and Sicily -a limited edition that costs 23,50 euros- It is now on sale in the workshop of Buenavista and in the cafeteria Puerto de la Cruz, as well as in the position of The Aderno in it Christmas market that will be installed in the plaza of The English Court.
The presentation of this edition took place in the mansion owned by Teobaldo Mendez where a space has been set up in which all the works carried out so far by artists of the stature of Gonzalo Gonzalez, Luis Kersch, Fernando Álamo, Adassa Santana, Sergio Gil, Ernesto Valcárcel, Idaira del Castillo, Carlos Matallana, Karina Beltran, Maribel Nazco, Santiago Palenzuela, Juan Gopar and, Luis Palmero, some of them distinguished with the Canary Islands Prize for Fine Arts and Interpretation.
Where to find El Aderno in Santa Cruz
- Christmas Market – Plaza de El Corte Inglés (Third of May, 7) Dates: of the 20 from November to 5 January · Schedule: 12:00–22:30.
- Sabela – Corner El Aderno (Santa Cruz) Availability: during the Christmas campaign during Sabela's opening hours, which this Christmas will have special hours starting the last week of November.
