|
Listen to this article now
Getting your Trinity Audio player ready...
|
AVIBO defends that Canarian wine must grow in value, strengthen your competitiveness and connect better with the consumer
The association, integrated into the Spanish Wine Federation (FEV), places this positioning in a context marked by regulatory uncertainty, the instability of international markets and social changes, cultural and consumption that affect the wine sector.
From the Canary Islands, AVIBO highlights the ability of winegrowers and wineries to adapt, innovate and continue generating economic value, social and territorial. However, The entity considers it essential to move towards a stable framework, coherent and predictable that allows wineries to develop with greater guarantees.
One of the main messages of the association is that the sector must grow more in value than in volume. For this, AVIBO is committed to strengthening the image of wines, open and consolidate markets, and advance public policies that accompany the generation of value throughout the chain, from the vineyard to the final consumer.
The organization also highlights the strategic nature of the wine sector for the economy. In addition to its weight in agri-food exports and its contribution to the trade surplus, wine acts as an element of the gastronomic brand and as a driver of tourist attraction, especially in territories like the Canary Islands, where vineyard, landscape and wine tourism are part of the same identity.
In relation to the Common Agrarian Policy after 2027, AVIBO defends the maintenance of a specific and mandatory wine-growing area. The association demands effective instruments to reinforce promotion in third countries, strategic investments, wine tourism and the fight against climate change.
The entity considers that the future CAP should be aimed at improving competitiveness and economic activity, recognizing the role of wine as a driver of development. For this, sees the need for solid European co-financing and agile administrative mechanisms that allow the available funds to be used more effectively.
AVIBO insists, besides, on the importance of public-private collaboration and constant dialogue with public administrations to face the challenges of the sector. In his diagnosis, Canarian wine needs regulatory stability, promotion tools, investment and a strategy capable of bringing its differential values closer to new consumers.
With this positioning, The Association of Viticulturists and Winemakers of the Canary Islands reaffirms its commitment to a wine model based on identity, competitiveness, economic sustainability and the ability to count the territory from the cup.
