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‘It gets rid of the mouth’: los influencers have created a repetitive language that standardizes gastronomic criticism and turns food into a mere spectacle
It doesn't matter if the dish is a greasy food truck burger., a beach bar cover, a haute cuisine gastronomic menu or a coffee with milk served in a nut glass: in the videos of the influencers gastronomic, the description will always be the same. “This is brutal”, “melts in your mouth”, “it's a bomb” and, of course, “the best I have ever had in my life”.
The phenomenon has even been named: bingo foodie, they call it. It consists of, like almost all creators use the same repertoire of phrases to excite their audience, the player must guess which ones they will say during the video. That the cheese melts? “Look at that little cream”. That frying sounds on the microphone? “Super crispy on the outside, tender inside”. That the portion is big? “Look what it costs, and look what they give you”. The staging varies little: hypnotic closeup of the plate, a finger that opens the bread with solemnity and the slow motion obligatory sauce falling.
Exaggeration is part of the script. If the bite is delicious, It is “God level”. If it's spicy, It is “crazy” or its top variant: “fucking madness”. If the portion is abundant, “you stay full for nothing”. And if there's nothing more to say, there is always the universal resource: “There are no words to describe it”.
The most daring ones cross the border of political correctness with a “fucking hell”, “fucking good” and even “orgasmic”. And if the camera gets too close to the plate, the automatic label is “porn food total”, even if it's a gas station croissant.
The result is a catalog of videos where the only thing that changes is the packaging. The narrative repeats itself so much that viewers could play checking off boxes: If someone says “oh my god”, what a cucumber”, If the phrase “this is another league” appears. Winning bingo is a matter of minutes.
So, Gastronomy on networks has become a predictable spectacle where each bite seems to promise the most intense experience of life.. but in the end, like in an overly seen menu, What remains is the feeling that everything tastes a little rehashed.
