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The Canary Islands-Canary Wine DOP sold more than one million bottles in 2023

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This achievement is due, largely, to the Pyramid Wine Rating System

The Canary Islands Protected Designation of Origin – Canary Wine closes a successful year in which more than one million bottles of wine have been sold and more than one and a half million kilos of grapes have been collected. These figures confirm the upward trend of the only regional designation of origin for wines. The harvest is completed, The new wines have been released at the festivals of Saint Andrew and a new cycle begins with enthusiasm and optimism.

This achievement is due, largely, al Pyramid Wine Rating System that is applied in this DOP that seeks to adapt to the new reality of the wine sector. A regional designation that classifies wines according to their origin, from the broadest level to the most specific: region, isla, municipality and plot. This pyramidal model, inspired by Burgundy, offers advantages for producers and wineries, such as greater profitability and a better image. It also facilitates communication with the international market and the tourists who visit us..

On the other hand and among the objectives set by this Designation of Origin the digitization of the sector is found, With the implementation of the digital notebook for all winemakers; The impulse of sustainability, through ecological transformation by development of AI algorithms that serve as support for winemakers in decision making of ecological preventive treatments and in the optimization of irrigation through the field notebook; Supporting wineries in complying with labeling requirements with the development and implementation of nutritional and ingredient labeling apps; Internationalization support, through the management of the third countries program, promoting the carrying out of direct and reverse missions to multiple countries.

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