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Vanessa Arrocha stars in a new GastroTalks about product, hospitality, company and the gastronomic evolution of Lanzarote
The new episode of GastroTalks, conversations with a taste of life, receives Vanessa Arrocha, soul of AVA Selection, to talk about product, hospitality, gastronomic distribution and the transformation that Lanzarote has experienced in its way of eating, cooking and understanding the pantry.
The conversation delves into a fundamental part of gastronomy that does not always appear in the foreground: everything that happens before a dish reaches the table. The search for ingredients, the relationship with the chefs, logistics, Trust with restaurants and the ability to bring different products to an island with its own conditions are part of the daily work of AVA Selección.
Vanessa Arrocha has built a project closely linked to Lanzarote, but with an open look. AVA Selección works for hotels, restaurants, caterers and professionals who seek to differentiate their cuisine through the product on different islands of the Archipelago. It's not just about distributing, but to listen to the cook, understand what you need and help you find ingredients that fit your proposal.
The episode also allows you to learn about the personal story behind the company. He has told on different occasions how the project was born from a family history linked to food, to the sea and the desire to do different things. That memory has been transformed over the years into a company that connects products, creativity and service.
In the talk it appears, inevitably, the gastronomic evolution of Lanzarote. An island that for a long time had more limited access to certain products and that today has a much more ambitious restoration, diverse and connected to what happens outside. AVA Selección has been part of that change from a discreet but decisive place: that of those who provide tools so that chefs can create.
GastroTalks thus proposes a conversation about entrepreneurship, identity, product and trade. but also of life. And a look at gastronomy from the back room, from the warehouse, from the delivery route and from that relationship of trust that allows many kitchens to function better.
Con Vanessa Arrocha, The episode reminds us that gastronomy is also built by those who seek, select, transport, They explain and defend the products that then end up giving meaning to a letter.
