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Repsol presents 'Repsol Guide - We cook', the platform to accompany the hoteliers of Spain
Repsol presented today in Santander ‘Repsol Guide – We cook, the first community designed to accompany hospitality professionals at the beginning, maintenance and growth of your businesses. The launch coincides with the recognition granted by the Cantabria Hospitality Business Association, which yesterday awarded Repsol as a Company committed to the hospitality sector, reaffirming its role as a strategic ally of a key sector for culture and the Spanish economy.
During the act, held at 'La Caseta de Bombas' in Santander, Gema Igual Ortiz, mayor of Santander, highlighted the importance of hospitality for the city: “From the Santander City Council we consider that the hospitality industry, In addition to being an economic engine, It is also a factor of social cohesion and employment. In Santander there are about 1.000 hospitality companies that generate 8.000 jobs. Behind each one there are people who bet on this city, that create opportunities and keep your daily pulse alive. Besides, The hospitality industry is also an area of opportunities for entrepreneurs. More and more young people are joining the sector with new ideas, with formats based on sustainability, in local gastronomy and in the digitalization of services.”
A unique space to connect, learn and grow
'Repsol Guide – We do cooking It is positioned as a meeting point designed to encourage the exchange of experiences, knowledge and perspectives among hoteliers from all over Spain. The initiative is based on a clear premise: the success of a business is built on community, thanks to collective learning and mutual support.
The community is structured in two fundamental pillars:
–Face-to-face meetings: In recent weeks, Repsol has organized sessions in cities like Albacete, Gijon, Xativa and Segovia. After the official launch in Santander, It is planned to celebrate between 15 y 20 annual meetings in different parts of the country, bringing the initiative closer to hoteliers in their own territories.
–Digital platform: An online space that offers exclusive content, practical tools and training designed to improve the professional management of hospitality businesses.
In this sense, in the presentation of the platform, María Ritter, Repsol Guide Director, underlined the value of this community: “At Guía Repsol we have had more than 40 years celebrating Spanish gastronomy as an economic and cultural engine of the country. Today I am proud to present 'Repsol Guide - We cook', a project that responds directly to the needs of establishments, who have asked us for a closer and more active relationship. With this initiative, We want hoteliers to find in the Repsol Guide an ally that accompanies them every step of the way.: from daily management to innovation and growth. This space is designed to offer real support, “foster the connection between professionals and contribute to the development of the Spanish hospitality industry.”
Solutions for a more efficient and sustainable hospitality industry
'Repsol Guide – We do cooking aims to provide the hospitality sector with access to solutions that optimize the management of their businesses. Repsol will make advanced energy tools available to the sector, like click & Go, special rates, Energy Savings Certificates (CAES) and Efficient and Sustainable Cooking Certificates (CES), that allow improving efficiency, reduce consumption and simplify daily operations.
Besides, The platform will integrate third-party resources that provide added value, helping hoteliers adapt to an increasingly competitive environment, technological and marked by the need to implement sustainable practices and comply with constantly evolving regulations.
In this sense, Veronica Buelga, Repsol marketing director and project sponsor, explained: “With ‘Repsol Guide – We cook’, we want to be a key ally in the energy transition of the hospitality sector, offering specific solutions that optimize your business. But our commitment goes further: We seek to connect the sector's leaders with those who need guidance, creating a space where testimonies, training and trend analysis are the engine of collective learning. This project is much more than a platform; is a community designed to inspire, offer practical tools and accompany professionals in day-to-day challenges. A Repsol, We believe that being by your side is the best way to contribute to your success and the growth of the Spanish hospitality industry.”
A firm commitment to the hospitality industry
With the launch of 'Repsol Guide – We do cooking, Repsol reinforces its commitment to the hospitality sector, offering real support and useful solutions to face current and future challenges.
Eduardo Lamadrid, president of the Cantabria Hospitality Business Association, stood out: “For our sector, Having allies who understand our real needs makes a difference. The hospitality industry is experiencing a moment of constant transformation, in which innovation, Sustainability and professionalization are key to continue growing. That is why we celebrate initiatives such as 'Repsol Guide - We cook', that not only offer practical solutions, "but they also value the daily efforts of thousands of professionals who support an essential sector for the economy and the identity of Cantabria".
