The purser speaks to you: THERE ARE CANARY WINE ABODD

From the 27 of May, Binter passengers can enjoy Canarian wines as part of the complimentary gourmet aperitif on national and international flights. In this way, The company continues to focus on valuing the local product and offering a more authentic experience with a flavor of the territory., incorporating a careful and increasingly wide selection of island products.

The initiative is part of the collaboration agreement between the airline and GMR Canarias, public company attached to the Ministry of Agriculture, Cattle raising, Fisheries and Food Sovereignty of the Government of the Canary Islands, whose objective is to make visible the quality and uniqueness of the agri-food products of the archipelago and bring them closer to a greater number of consumers..

These wines will allow the traveler to discover, from the first sip, the wine wealth of the islands through elaborations that come from volcanic soils, of unique microclimates and a heroic crop that defies slopes, extreme winds and altitudes. Added to this is the uniqueness of its native varieties., present exclusively in the Canarian vineyard and absent in the rest of the world.

The Commercial and Marketing Director of Binter, Miguel Angel Suarez, He stressed that “the incorporation of Canarian wines to our offer on board is part of the Canarian way of flying.”, a philosophy and an experience that we want to continue perfecting to offer a quality service, close and with its own identity. These Canarian products within our complimentary gourmet appetizers are being very well received., so we want to continue contributing to the development of the regional economy, bringing the excellence of our gastronomy to all the destinations we fly to”.

The Minister of Agriculture, Cattle raising, Fisheries and Food Sovereignty of the Government of the Canary Islands, Narvay Quintero, has positively valued the incorporation of Canarian wines in the national and international routes operated by Binter. This action is part of the strategy “Grow up together”, led by the Canary Islands Executive to strengthen the presence of local products in the tourism sector and promote the gastronomic identity of the archipelago, promoting the external projection of the primary sector and generating added value for Canarian producers.

This agreement between Binter and the Government of the Canary Islands, with the participation of GMR Canarias as a strategic supplier, reinforces the commitment to sustainable development and the valorization of the agri-food heritage of the archipelago, generating “new commercial opportunities for our winegrowers and positioning the Canary Islands as a benchmark in differentiated quality products”, pointed out Quintero.

The selected references will rotate periodically to give visibility to wineries on all the islands., thus reflecting the diversity, authenticity and excellence that define Canarian wine. This proposal, framed in the “Grow Together” strategy of the Government of the Canary Islands, turns each flight into an opportunity to savor the territory and pay tribute to the effort and tradition of those who cultivate the vine in one of the most unique landscapes on the planet..

Bodegas Insulares Tenerife is the first protagonist of this experience in the heights, taking passengers to the authentic flavor of the Tenerife municipality of Tacoronte, with three native varieties grown among solidified lavas, extreme microclimates and terraces that define heroic viticulture.

This selection is composed of El Ancón red barrel, with Atlantic character, body and toasted notes; dried white taager, expressive and mineral; and Viña Norte fruity white, balanced, fresh and sweet.

In this way, with every toast on board, Binter offers an experience that connects flavors, traditions and culture, reaffirming its commitment to the Canary Islands and to those who visit the Archipelago.