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El Grifo joins forces with Alava Brand to create an attractive scarf that reflects the connection with the territory, the beauty of La Geria and the uniqueness of its volcanoes
This is the year in which The tap meets 250 years. Showing off its avant-garde character and for the first time in its long history, collaborates with a brand in the fashion field: Alava Brand. The result is an absolutely unique limited edition; a scarf that only exists 100 units that is inspired by Tear Rose 2024 y, of course, in everything it means The tap.
Both The tap as Alava Brand connect with the territory, with La Geria, its history and its volcanic landscapes. That's why, the winery wanted, based on these values and this specific rosé, the firm captured the essence and tradition of the island in a unique object.
Maria Alava y Cristina Limousin, founders of Alava Brand, They materialized the vision of The tap creating an accessory that paid tribute to the winery and the beauty of Lanzarote, where they make their clothes. And that's how this scarf was born., evoking the vineyards and the delicacy, freshness and expressiveness of the wine that accompanies it. Besides, The traditional cultivation technique of the island inspired the creators to perfectly represent the 'vineyard of the impossible' with organic and circular layouts that capture the chabocos and holes of La Geria so characteristic of the island.
“It is a scarf that unites winemaking and fashion, and represents values that we defend in our daily lives: tradition and innovation. With this creation we would like to value the identity of Lanzarote and that of The tap as a defender of its tradition, history and customs, the creators point out.
A common goal: preserve the cultural heritage of the island
It is a scarf made of natural silk. 100% to reflect sustainability, roadmap of Alava Brand and also from the winery. In the words of María Álava and Cristina Limousin: “Silk was chosen for its quality and presence, and to continue with the philosophy of proximity and maintain our seal of quality. For this reason, We thought about making a versatile design, that continues, accompany you in time, and of course it was Made in Spain”.
The unique character of Tear Rose 2024, delicate, fresh and very expressive, next to the handkerchief, that evokes the centuries-old forms of cultivation and La Geria, express delicacy, sensitivity and a common commitment to sustainability and the preservation of the island's cultural heritage.
One of the favorite references of wine lovers
Tear Rose 2024 it's clean, bright and pale pink in color, a differential color. Its aroma is reminiscent of red fruits (strawberry, cassis and raspberry), and also the balsamic or tomato leaf that defines the listán negro variety., while in the mouth, it looks fresh, with smoothness and volume.
Harvested manually given the impossibility of mechanization in the so-called 'vineyard of the impossible', It is made with pre-phylloxera strains of the listán negro grape variety, whose age reaches between 45 and the 60 years and that are grown under a blanket of volcanic ash.
The tap y Alava Brand They not only celebrate the rich history of the oldest winery in the Canary Islands, but, through this exclusive edition, They honor the legacy of the past with an eye toward a future committed to the environment and its roots.. Definitely, It is an alliance in which they have wanted to capture in every detail a firm testimony of what was, is and will be.
The price of the limited edition is 119 euros and It is for sale in the online and physical store of El Grifo
