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GMR and the Canary Islands Wine Tourism Cluster held a professional meeting aimed at restaurant specialists, distribution and communication
The public company Management of the Rural Environment of the Canary Islands (GMR Canarias), attached to the Department of Agriculture, Cattle raising, Fisheries and Food Sovereignty of the Government of the Canary Islands, and the Canary Islands Wine Tourism Cluster held a meeting yesterday in Valladolid aimed at specialists in the fields of restoration, distribution and communication, and intended to show the quality and uniqueness of the wine production of the Archipelago, through the enhancement of its volcanic character, in order to defend its wealth as a reference wine tourism destination.
The event included the participation of the general director of the ICCA, Luis Arraez Guadalupe, in addition to representatives of the Canary Islands Wine Tourism Cluster and GMR Canarias.
An initiative organized by both entities within the framework of the International Wine Tourism Fair “FINE” with the aim of reinforcing the national projection of Canarian wine and consolidating its positioning as a differential product linked to a unique territory.. Through this action, we have sought to connect with specialized professionals to generate commercial opportunities for the wineries of the Islands., presenting the Canary Islands as a first-class wine tourism destination.
The CEO of GMR Canarias, Juan Antonio Alonso, He highlighted that this action allows “to place Canarian wine in a specialized showcase where wine tourism and gastronomy are protagonists.”. Besides, “These types of actions seek to generate real opportunities for our producers and strengthen the tourism-primary sector binomial as an engine of sustainable economic development”.
For your part, the manager of the Canary Islands Wine Tourism Cluster, Hernan Tejera, He assured that “the Canary Islands offer a unique wine tourism proposal in Europe.”, based on native varieties, traditional cultivation systems and a unique volcanic environment" and stated that "being in 'FINE' means bringing this reality closer to key prescribers and consolidating the image of the Islands as a quality wine tourism destination and promoting its wines".
During the event, led by the sommelier, journalist and influencer Meritxell Falgueras, A tasting of a representative selection of wines from wineries associated with the Canary Islands Wine Tourism Cluster was offered., in order to publicize the diversity and uniqueness of the different island denominations of origin. In the session, The communicator referred to the characteristics of Canarian wine production and the growing conditions in the Islands., as well as the close link between product, tradition and agricultural landscapes, while the attendees were able to taste the proposals of chef Nauzet Betancort, whose culinary creations reinforced the connection between product, territory and food and wine experience.
The event had the collaboration of the Chamber of Commerce of Valladolid and the Chamber of Commerce of Santa Cruz de Tenerife, and relevant restoration professionals met there, The distribution, and food criticism, among others, configuring itself as a strategic space to generate commercial contacts and high-value prescribers.
In this way, GMR Canarias continues to develop its foreign promotion strategy for agri-food products from the Archipelago, supporting the wine sector and reinforcing the image of the Archipelago as a territory of volcanic wines and quality wine tourism destination.
