They were promoted by the Chair of Agrotourism and Wine Tourism of the Canary Islands of the ICCA and the University of La Laguna and the DOP Canary Islands – Canary Wine
The Chair of Agrotourism and Wine Tourism of the Canary Islands of the Canary Institute of Agri-Food Quality and the University of La Laguna together with the Canary Islands Protected Designation of Origin – Canary Wine carried out last day 16 May 2024, las III Canary Wine Historical Journeys, which deepened the knowledge of the economic situation, social, politics and culture of wine in the Canary Islands, approaching the history of Canary Islands wines, especially and the general world.
He inauguration ceremony of the days was in charge of Juan Jesus Mendez, president of the Canary Islands Protected Designation of Origin – Canary Wine, who welcomed the participants, highlighting the importance of activities that help winegrowers and professionals in the sector to give Canarian wines. In the words of Mendez, “The term Canary Wine is a collective trademark owned by the Association of Winegrowers and Winemakers of the Canary Islands. (AVIBO), and the objective of the DOP is to recover international recognition of the historical importance of Canarian wines, that have more than 500 years of viticultural history”.
They then intervened Marta Maria Dominguez, director of the Secretariat of Institutional and Business Chairs of the University of La Laguna, Janira Gutierrez is tired, President of the Canarian Institute of Agrarian Research and Jesús Enrique de las Heras Roger, director of the Chair of Agrotourism and Wine Tourism of the Canary Islands of the ICCA and the ULL, who expressed their gratitude for “the opportunity to debate the history of wine in the Canary Islands, highlighting the region's unique winemaking and winemaking traditions, dating back to the 15th century after the conquest of the islands, as well as the importance of understanding and preserving this heritage, “which has profoundly influenced Canarian society and culture.”.
The inaugural conference, "Technology, tradition, continuity and change: the winepress in viticulture from the Classical World to the Middle Ages” was carried out by José Antonio González Marrero, Full University Professor of the Latin Philology Area of the University of La Laguna, who addressed the technology, tradition and continuity in wine making from the classical world to the Middle Ages, focusing on the role of winepresses in the production process throughout history.
Next, Carlos Cologan Soriano and Josué Ramos, They analyzed the historical significance of the winepress, highlighting its importance as a sign of the technological and social changes of that time. The challenge of finding truthful information about the origins of Canarian wine was addressed amid the marketing effort and the lack of accessible historical dissemination, and both experts expressed the need for greater public historical discourse on the subject., and increased publication of books on the subject to make the information accessible to a wider audience.
Next, Javier Luis Alvarez, scientific coordinator of the III Canary Wine Historical Conference gave way to the different communications presented, which were three, after which an interesting debate took place about the proposals presented and the cultural significance, historical and social of wine beyond its agricultural and chemical aspects.
The first communication presented was “From Columella to Alonso de Herrera: construction of a Western culture of vineyard and wine”, was carried out by Rudy Chaulet (Institute of Science and Technology of Antiquity (ANY) – University of Franche-Comté, Besançon, France Alianza STARS EU).
The second communication of the day “What is yours is mine: imitation as a strategy: wine and spirits label designs with (future) European designations of origin made in Chile, 1877-1930"was the work of Carolina Cofré Silva (San Sebastian University, Santiago de Chile).
The third and last communication: “Women of Wine: key to the development of wine tourism” whose authorship corresponded to Sabrina Salerno within the framework of his final thesis of the Master's Degree in Destination Management and Experiential Tourism from 24Ore Business School and UniMarconi.
Closing of the III Conference
José Felipe González Monje – Dominguez on behalf of the DOP Canary Islands – Canary Wine y Gabriel Santos García on behalf of the Chair of Agrotourism and Wine Tourism of the Canary Islands Institute of Agri-Food Quality and the University of La Laguna They were in charge of closing the III Canary Wine Historical Conference.
Both highlighted the importance of sharing the history of Canarian wines as an example of unique traditions., exquisite varieties and exceptional producers.
