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The wine El Encantador de Pájaros' and 'Los Quesitos de Anabel', products from the Canary Islands, awarded for the innovative design of their packaging
“Wine packaging designs”The Bird Whisperer and of 'Anabel's Cheeses', made by the canary studio IRIBI, They have been awarded a gold and a bronze, respectively, in the Pentawards 2025 that annually recognize the 100 best packaging proposals from marketing agencies and commercial brands worldwide.
The wine “The Bird Whisperer”, produced by the Vitisost winery in Tenerife, stood out for a design of white birds in full flight on the bottle, a creativity that was inspired by the history of the winegrower of this estate, who took care of them when they visited his vineyards.
For your part, the packaging of 'Los Quesitos de Anabel' (Gran Canaria) presents real photographs of the faces of the goats from this school farm in Gran Canaria on a white background, in a container topped with a recognizable sticker in different bright colors for each variety. Due to its innovative design, This packaging proposal was already recognized with the distinction for Best Image and Presentation in the Agrocanarias Cheese Contest 2025.
In this sense, the Minister of Agriculture, Cattle raising, Fisheries and Food Sovereignty of the Government of the Canary Islands, Narvay Quintero, He congratulated both the authors of these creatives and the producing companies and pointed out that “the design of containers and packaging is crucial for consumers to distinguish the products of our agri-food sector at points of sale and that is why, in each edition of the Agrocanarias Competitions, We promote this aspect through the granting of a special distinction for the best Image and Presentation”.
In addition, Quintero highlighted that “the agri-food products and preparations of our primary sector are the expression of a unique and distinctive tradition of Canary Islands that we must promote to our consumers as a sign of identity and differentiating feature.”.
“We produce unique products of excellent quality, there is no doubt about that, but as important as producing them is knowing how to sell them, and in this sense the image is key, especially in increasingly competitive markets, added.
