Platocanario.es Canarian delegation in Fitur

The Canary Islands defend the product as an element to turn the islands into a “first-class” gastronomic destination

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Tourism and Agriculture announce in Fitur that they will work together to develop the gastronomic tourism policy of the Archipelago through the project "Grow up together"

He Government of the Canary Islands has reaffirmed its commitment to promoting local products, considering it a key element to convert Canary Islands in a first-class gastronomic destination. Within the framework of the International Tourism Fair (FEATURE), which is celebrated until 28 January in IFEMA (Madrid), the advisors of Tourism and Agriculture of the regional Executive announced that they will work together to promote the gastronomic tourism policy of the Islands through the project “Grow up together”, presented yesterday at this important international event.

The advisor of Agriculture, Cattle raising, Fisheries and Food Sovereignty, Narvay Quintero, explained that when choosing a destination, Tourists increasingly value the gastronomy that “bebe” of local products and the offer of gastronomic experiences, “while seeking sustainable tourism, the development model that promotes precisely the primary sector through km products 0, with less carbon footprint, fresher, healthy, with a link to our agricultural landscapes, identity and culture”.

“I am convinced that through this common project, of this strategy that links the primary sector and tourism, we can achieve our goal of dignifying the sector, to your professionals, and that they receive a decent income for their activity; For this reason, I am very grateful to the counselor and her team for believing in this joint growth initiative.”, projection.

For your part, the owner of Tourism and Employment, Jessica de Leon, commented “that behind a person who sits down in a restaurant to eat there is an entire value chain that we have to recognize because that is what is going to give added value to our destination.: the chef, the maître d' and the rest of the restaurant professionals who have transformed and made available to the customer a product that hides an identity value, that represents Canary Islands and to the men and women of the field and the sea”.

“Canarian gastronomy is a gastronomy of tradition, that has its own identity that we have to exploit in the Archipelago, and we have star chefs Michelin who have been trained in Hecansa that we should value. I want each tourist who visits us to return home with some of the most representative products of each of our islands and for this it is essential that GMR Canarias and the Department of Agriculture help us guide this gastronomic tourism policy”, added.

Only the 15% of visitors do it for the gastronomy

The CEO of Hecansa, Paola Plasencia, He referred to the training programs developed by this public company and highlighted the importance of defending the local product in the subjects taught within the framework of its training offer., “key to being able to face the farm-to-table strategy and whose presence we want to continue promoting”.

“For this, among other actions, during this course 2023/24 We have incorporated into our activity talents whose flag is the product of proximity, prestigious chefs currently recognized with a star Michelin and former students of Hecansa“, he added.

The head of the commercial division of the public company Management of the rural environment of the Canary Islands (GMR), Aitor Marcos, During his speech, he referred to a study based on the opinion of tourists who visited Canary Islands from two million conversations on the Internet before, during and after your stay; an analysis, what, as explained, stated that when planning the trip only the 15% linked his decision to travel to Archipelago to gastronomy, however, in subsequent conversations, he 85% of visitors highlighted how surprising the gastronomic experience had been and the products they had discovered.

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